Your Social Media Posts Suck, Unless You Change How You Use It You post over and over again on your social media accounts but nothing seems to be working for you. Nobody's liking your post, nobody's commenting, and people definitely aren't sharing your posts. Some posts seem to interest people but not enough for you… Continue reading 10 Reasons Why Your Social Media Isn’t Working for Your Business
Being online needs to be part of your marketing strategy even if your business doesn't rely on clients finding you online. Digital marketing can also help you reach stakeholders and potential employees.
Networking is about Building Relationships Before I started my consulting business, I didn't network at all because as a working stiff for a large hearing aid manufacturer, I didn't need to, nor did I really have time to because of all the work I had and all the business trips. On the other hand, my… Continue reading Top 8 Benefits of Networking
How Do I Start Creating Goals and Objectives? In a previous blog post, I talked about the rationale for setting goals and objectives and how it helps your business. I defined the difference between a goal and an objective as well as provided some concrete examples of a business goal and a business objective. Everyone's… Continue reading Tips for Writing Your Goals and SMART Objectives
Don't be caught using outdated SEO practices.
Why Should You Join a Networking Group? If you are new to networking and unsure of the benefits of networking, then this blog post is for you. Lately, I've been attending at least 1-2 networking events per week, to help spread the word about my marketing and sales business. Networking is extremely powerful and can… Continue reading Top 5 Questions You Should Answer Before Joining a Networking Group
If you are based in Vancouver, BC or somewhere in the Lower Mainland, Small Business BC has partnered up with WorkSafe BC to offer up a full month of free seminars. For the month of June, all seminars are free (they usually are $49+ per session). There is a wide range of seminars that talk… Continue reading FREE Small Business and Marketing Seminars!
Why Should You Set Goals & Objectives? You hear it all the time, most likely from someone like myself who says, "You should really have some goals and objectives for your business and marketing". I'll also be the first to admit that setting goals and objectives are not easy but they are a necessary part of running… Continue reading Driving Your Business Forward: Why We Need Goals and Objectives
Is Google the Only Search Engine to Invest in? Google is usually top of mind for most small businesses and marketers when talking about search engine optimization (SEO) and search engine marketing (SEM). In 2017, approximately 3.5 million worldwide searches PER DAY were performed on Google alone. This means approximately 75% of searches are performed… Continue reading Should I Invest Time and Money into Bing and Yahoo?
In marketing, there are a lot of acronyms to remember and understand but two of the biggest ones that most people have heard of are SEM and SEO. What's the difference between SEM and SEO and which one do you want to use for your small business? How do you integrate it into your day-to-day… Continue reading The Difference between SEM and SEO