Why Should You Set Goals & Objectives? You hear it all the time, most likely from someone like myself who says, "You should really have some goals and objectives for your business and marketing". I'll also be the first to admit that setting goals and objectives are not easy but they are a necessary part of running… Continue reading Driving Your Business Forward: Why We Need Goals and Objectives
Is Google the Only Search Engine to Invest in? Google is usually top of mind for most small businesses and marketers when talking about search engine optimization (SEO) and search engine marketing (SEM). In 2017, approximately 3.5 million worldwide searches PER DAY were performed on Google alone. This means approximately 75% of searches are performed… Continue reading Should I Invest Time and Money into Bing and Yahoo?
In marketing, there are a lot of acronyms to remember and understand but two of the biggest ones that most people have heard of are SEM and SEO. What's the difference between SEM and SEO and which one do you want to use for your small business? How do you integrate it into your day-to-day… Continue reading The Difference between SEM and SEO
Referrals are an important source of highly qualified leads for any small business as we previously discussed in another blog post. For allied health professionals like massage therapists, optometrist, hearing clinics, chiropractors, and physiotherapists, getting referrals from medical practices is an important (but often overlooked) method of getting great leads for your business. We call these… Continue reading 6 Important Reasons Why You Need to Network with Your Local Doctor’s Office
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Do you remember the last time you said to your friend, "Hey, do you know a good massage therapist? I don't know who to go to!" Or how about, "I'm looking for a new insurance provider, do you know someone who has flexible hours?" You're asking for a referral from a friend! Referrals are an… Continue reading Can you recommend someone to help me? The power of the referral…