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Healthcare Marketing, Marketing, Productivity, Small Business, Small Business Marketing, Social Media, Social Media Marketing

10 Reasons Why Your Social Media Isn’t Working for Your Business

Your Social Media Posts Suck, Unless You Change How You Use It You post over and over again on your social media accounts but nothing seems to be working for you.  Nobody's liking your post, nobody's commenting, and people definitely aren't sharing your posts.  Some posts seem to interest people but not enough for you… Continue reading 10 Reasons Why Your Social Media Isn’t Working for Your Business

Marketing, Productivity, Small Business, Small Business Marketing, Social Media, Social Media Marketing, Website

Why Being Online Needs to be Part of Your Marketing Strategy

Being online needs to be part of your marketing strategy even if your business doesn't rely on clients finding you online. Digital marketing can also help you reach stakeholders and potential employees.

Entrepeneurs, Search Engine Optimization (SEO)

Please Don’t Plagiarize

So this is a bit of a different post for me.  It's more of my personal experience as a marketing professional who is promoting content marketing as a method for improving SEO and reaching your target audience.  But I have to write this post because as someone who is creating original content, the situation I… Continue reading Please Don’t Plagiarize

Entrepeneurs, Marketing, Networking, Productivity, Referrals, Sales, Small Business, Small Business Marketing, Word of Mouth

Top 8 Benefits of Networking

Networking is about Building Relationships Before I started my consulting business, I didn't network at all because as a working stiff for a large hearing aid manufacturer, I didn't need to, nor did I really have time to because of all the work I had and all the business trips.  On the other hand, my… Continue reading Top 8 Benefits of Networking

Entrepeneurs, Marketing, Operations, Small Business

Tips for Writing Your Goals and SMART Objectives

How Do I Start Creating Goals and Objectives? In a previous blog post, I talked about the rationale for setting goals and objectives and how it helps your business.  I defined the difference between a goal and an objective as well as provided some concrete examples of a business goal and a business objective.  Everyone's… Continue reading Tips for Writing Your Goals and SMART Objectives

Entrepeneurs, Healthcare Marketing, Marketing, Networking, Referrals, Small Business Marketing

Top 5 Questions You Should Answer Before Joining a Networking Group

Why Should You Join a Networking Group? If you are new to networking and unsure of the benefits of networking, then this blog post is for you.  Lately, I've been attending at least 1-2 networking events per week, to help spread the word about my marketing and sales business.  Networking is extremely powerful and can… Continue reading Top 5 Questions You Should Answer Before Joining a Networking Group