Being online needs to be part of your marketing strategy even if your business doesn't rely on clients finding you online. Digital marketing can also help you reach stakeholders and potential employees.
How Do I Start Creating Goals and Objectives? In a previous blog post, I talked about the rationale for setting goals and objectives and how it helps your business. I defined the difference between a goal and an objective as well as provided some concrete examples of a business goal and a business objective. Everyone's… Continue reading Tips for Writing Your Goals and SMART Objectives
Why Should You Set Goals & Objectives? You hear it all the time, most likely from someone like myself who says, "You should really have some goals and objectives for your business and marketing". I'll also be the first to admit that setting goals and objectives are not easy but they are a necessary part of running… Continue reading Driving Your Business Forward: Why We Need Goals and Objectives