Marketing, Search Engine Marketing, Search Engine Optimization (SEO), Small Business Marketing

Should I Invest Time and Money into Bing and Yahoo?

Is Google the Only Search Engine to Invest in? Google is usually top of mind for most small businesses and marketers when talking about search engine optimization (SEO) and search engine marketing (SEM).  In 2017, approximately 3.5 million worldwide searches PER DAY were performed on Google alone.  This means approximately 75% of searches are performed… Continue reading Should I Invest Time and Money into Bing and Yahoo?

Marketing, Search Engine Marketing, Search Engine Optimization (SEO), Small Business Marketing

The Difference between SEM and SEO

In marketing, there are a lot of acronyms to remember and understand but two of the biggest ones that most people have heard of are SEM and SEO.  What's the difference between SEM and SEO and which one do you want to use for your small business?  How do you integrate it into your day-to-day… Continue reading The Difference between SEM and SEO